Tipico becomes new official partner of the DFB Pokal for men and women

German sports betting market leader Tipico becomes the new official partner of the DFB Pokal for men and women. As part of the partnership, which runs until June 30, 2026, Tipico will be allowed to advertise using the logos of the two cup competitions.
The Tipico logo will also be visible during matches in the DFB Pokal for men and women, including on advertising boards and digital channels of the competitions and the German Football Association (DFB).

Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, says: “We welcome Tipico as a new partner for the DFB Cup competitions for women and men. We are looking forward to new engagement in the context of the two traditional competitions with their finals in Cologne and Berlin. In partnership, we also want to continue and intensify our extensive efforts to promote responsible gaming.”

Kajetan Strini-Brown, Director of Marketing Acquisition at Tipico, says: “With the DFB on our side, we are now playing in the same team as co-partner of the DFB Pokal and strengthening our role as the largest sports betting provider in German football. The DFB Pokal, known for its dramatic matches and surprising twists and turns, is also a perfect fit for Tipico, as we always strive to offer our customers an emotional, exciting and safe sports betting experience.”

Tipico is listed on the whitelist of permitted German sports betting providers with its offerings.