We are challenging every fan not to become submerged in the mainstream, but to bring out the absolute best in themselves – and to become an “Original”. We concentrate specifically on football fans, burning for maximum excitement, passion and competition in sport, and who place a sports bet to transform every match into their very own contest.

In our Tipico Spots we depict a range of different character types. It is the businessman hungry for success, it is the football fans who go that extra mile for their club, and then there are the players of FC Bayern München: True originals who demonstrate how it’s done: anyone who works hard and never quits, can achieve anything!