Tipico Group Ltd. announces agreement to sell its U.S. Sportsbook and Online Casino platform

  • Tipico announces agreement to sell its award-winning U.S. platform
  • Tipico will wind down its U.S. operations
  • Transaction is subject to regulatory and customary approvals

Tipico Group Ltd. today announced that it has entered into an agreement to sell its product and technology platform constituting the U.S sportsbook and online casino to LeoVegas Group, part of MGM Resorts International. Tipico will wind down its U.S. operations prior to the closing of the acquisition. As part of the transaction, LeoVegas will acquire certain of Tipico U.S. management, technology and trading teams across the US, Colombia, and Europe.

“For five years Tipico Group has heavily invested in the creation of its own proprietary sports betting and gaming platform for the U.S., working with some of the best talent to achieve excellence. On behalf of the board of Tipico Group I want to thank the teams in our U.S. operations for the last years of dedication, innovation and passion, that made our U.S. sportsbook and Online Casino platform the attractive venture it is today.”, says Joachim Baca, CEO of Tipico Group.

Adrian Vella, CEO of Tipico U.S. adds: “After an exciting journey of constant development, progress and unwavering belief in creating an excellent product offering, today marks the start of a new interesting chapter! Tipico has proven in one of the most competitive markets in the world that we can build proprietary technological solutions, whilst running sophisticated lean operations. Our rise from a start-up to an award-winning platform makes me very proud and I want to thank all my team, who made this story possible!”

Moelis & Company acted as exclusive financial advisor to Tipico Group Ltd. on this transaction.

The transaction is subject to regulatory and customary approvals and is expected to be completed in the third quarter of 2024.

Tipico Euro-Barometer – Preliminary Round Update: German Team Moves Further into the Group of Favorites

  • Germany Catches Up with France, England Slightly Behind
  • Tipico Odds Also See Spain and Portugal Rising
  • Italy and Netherlands Decline
  • Germany Confident Ahead of Match Against Switzerland

The term “Summer Fairytale” gets mentioned increasingly: Following a dominant 5:1 victory against Scotland and a win against Hungary, optimism for the German team is growing. Consequently, the odds for Germany have risen to 5.0 – implying a predicted win probability of 20 percent – now equal to France, which still has to play its second game against the Netherlands; the current odds here are 2.30 for a French win.

For the upcoming game between Switzerland and Germany on Sunday, the odds are 1.67 for a German win. It is also clear to Tipico bookmakers that Germany will score the first goal in this match, with odds at 1.52 and Niclas Füllkrug being the most likely scorer for this lead. The bookmakers have little doubt that the Germans will win their Group A, with the odds at 1.16.

Spain Advancing, Victories for Turkey and Romania

Germany and Spain are the only two teams that have so far achieved maximum points, after “La Roja” narrowly, but convincingly, defeated the reigning European champions Italy. Additionally, Turkey beat Georgia in an exciting game with a score of 3:1, and Romania convincingly defeated Ukraine with a score of 3:0. Turkey will face Portugal this Saturday. For this match, the odds favor Portugal at 1.57, unlike the Turkey vs. Czech Republic game where the odds favor Turkey.

Musiala Leads the Scorer Rankings

The Bayern Munich striker continues to impress and has scored for the second consecutive time, making him the only player in the tournament with two goals so far. Musiala’s odds in the race for the top scorer title stand at 9.0. Tipico also offers a combination bet for the most optimistic: a bet on Germany winning the European Championship and Jamal Musiala becoming the top scorer at odds of 20.0.

For more information and all about EM betting with Tipico: Tipico EM 2024 Betting Tips

Axel Hefer new CEO of Tipico

Tipico Group, the leading German sports betting provider, appoints Axel Hefer as Chief Executive Officer (CEO). Axel Hefer, who previously served as Chief Operating Officer (COO) at Tipico, succeeds Joachim Baca. After eight successful years at the helm of the company, Joachim Baca takes over as Chairman of the Supervisory Board.

Under Joachim Baca’s leadership, Tipico has become the undisputed market leader for sports betting in Germany. At the same time the company has established itself as an innovative tech company, setting new standards in terms of product and technology. During this period, Tipico not only experienced strong growth but also developed a recognized brand, implemented modern compliance structures, and was one of the first providers to receive the German sports betting license. Moreover, the company was able to strengthen consumer protection – based on a scientifically sound player protection concept.

As the new CEO, Axel Hefer aims to further enhance Tipico’s product excellence and technology leadership and further drive innovation  to further strengthen Tipico Group’s market-leading position and foster further sustainable growth in a rapidly evolving market environment.

Daniel Pindur, Managing Partner of CVC and former Chairman of the Supervisory Board of Tipico Group, said, “Over the past eight years, Joachim has done a remarkable job in advancing the development  of Tipico and establishing it as an international sports betting and technology company. We are grateful for his outstanding contributions and are pleased that he will continue to play a key role as Chairman of the Supervisory Board. At the same time, we are delighted to have Axel as an experienced strategist and manager on board with Tipico. In his role as COO, Axel has proven he has the capabilities and vision to continue Tipico’s successful trajectory. We look forward to working together.”

Axel Hefer, CEO of Tipico Group, said, ”In recent years, Tipico has evolved from a startup to the definitive market and technology leader in sports betting in Germany. I am eager to continue this success story with the Tipico team and the owners. Together we are committed to providing sports fans with the best and most secure betting experience, extending our market leadership, and achieving additional sustainable growth.”

Joachim Baca, outgoing CEO and incoming Chairman of the Supervisory Board of Tipico Group, said, “Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. We have thus set the stage for a prosperous future. I am proud of our collective accomplishments and look forward to remaining a part of the team and continuing to contribute to the ongoing success as Chairman of the Supervisory Board. I would like to express my gratitude to all my colleagues and the owners of Tipico for their trust and the exceptional collaboration.”

Axel Hefer was appointed Chief Operating Officer of Tipico Group in November 2023. In his role as COO, he focused on optimizing structures and processes across the group. He also has extensive experience in advancing dynamic digital companies, particularly in complex environments. Prior to joining Tipico’s Management Board, Axel Hefer spent several years as a successful manager in major German technology companies: most recently as a long-standing member of the Management Board of the travel search engine Trivago and before that as a member of the Management Board of the German online furniture retailer Home24. He gained extensive experience in the private equity sector as Managing Director of One Equity Partners and as Investment Director at Permira Beteiligungs GmbH. Axel started his career as a management consultant at McKinsey in the early 2000s.


Tipico UEFA Euro Barometer: Summer Fairytale 2024? The chances are rising!

  • Three-way battle for the title: France catches up with England as favorite
  • Tipico odds see the German team strongly rising
  • Germany is already the favorite for highest-scoring team of the tournament

The Summer Fairytale 2024 for Germany’s national team could still happen: What was once a duel is gradually turning into a triad! Following France’s victory over Austria and England’s average performance against Serbia, the favorites are shifting. With odds of 4.7 (previously 5), France catches up with England at 4.7 (previously 4.5). Closely followed by Germany: The hosts began the tournament with an impressive 5:1 victory over Scotland, celebrating the highest victory of a team in an opening match of a European Championship (previous record: 0:3 Turkey against Italy, UEFA EURO 2020). Moreover, this strong performance is also reflected in the odds for a German tournament victory: Tipico adjusts odds from 6.3 to 5.5!

Germany vs Hungary: 80% probability of win for Germany

The German team enters the match against Hungary as the clear favorite with odds of 1.25. Betting odds again predict a high-scoring game: The odds for three or more goals for Germany are at (1.9). It seems certain that goals will be scored in both halves: The odds for this are at (1.45). And who scores the first goal? Kai Havertz is at the forefront with odds of (4.5), followed by Jamal Musiala (6) and Florian Wirtz (6.5).

Goals Galore 

Bettors who wagered on many goals in the first group matches had the better outcome for themselves. While the bookmakers had expected a subdued start, the actual average number of goals per game was quite high. At the European Championship 2024, a goal has been scored every 33 minutes so far, that’s 2.7 goals per game. For comparison: At EURO 2020, the average goals scored throughout the event was 2.78 and at EURO 2016 only 2.12.

Moreover, the fastest goal in a European Championship has been scored! Albania’s Nadim Bajrami struck after 23 seconds to lead his team 1:0 against the reigning European champions Italy. The previous record was 67 seconds. At the 2004 EC, Dimitri Kirichenko (Russia) scored against Greece.

More goals mean more excitement. Following the five goals on Friday, Germany is the favorite for the title of the highest-scoring team of the tournament (2.2). All top German scorers scored on Friday, meaning that Havertz (13), Wirtz (18), and Füllkrug (20) now have better chances to finish the tournament as top scorers.

For more information and everything about EM betting from Tipico: https://www.tipico.de/wett-tipps/em-2024

Betting Odds: Will England Win the European Championship? France and Germany Waiting for their Chance!

  • Top Favorite for the Title is England – France and Germany Close Behind
  • Can Nagelsmann’s Squad Write a New Summer Fairytale?
  • Kylian Mbappé and Harry Kane Favorites for Top Scorer
  • Kai Havertz on Shared Sixth Place

Can coach Julian Nagelsmann lead the German team to the final in their home European Championship? The excitement among players and fans is rising as the European Football Championship starts tomorrow – and in their own country! The current betting odds at Tipico, the leading provider of sports betting in Germany, already give exciting insights into who might have the upper hand at the football festival, from June 14th onwards, before the first whistle sounds.

In addition to the classic single match bets, bets can also be placed on the group tables, the tournament winner, the exact final pairing, the top scorer, the top scorers of the respective teams and much more.

Here are the most exciting trends:

England as Top Favorite, France and Germany Play at the Top

A pleasant surprise: After three disappointing tournaments in a row, the betting odds see the DFB team as a co-favorite, and this trend has become stronger in recent weeks. Coach Julian Nagelsmann’s team is unbeaten in 2024 and has even been able to beat France and the Netherlands in preparation. The home advantage and the euphoria in their own country could catapult the hosts to the top.

The Tipico bookmakers currently see the German national team in a strong third place with betting odds of 6.30 – the favorite is England (4.50) with Bayern striker Harry Kane, followed by runner-up world champion France (5.00): The team around superstar Kylian Mbappé was eliminated in the quarterfinals of the 2021 European Championship and is eager to make amends. Current European champion Italy, on the other hand, is only in 6th place with a current odds of 15.00, behind Spain (8.50) and Portugal (7.50), with the team around veteran star Cristiano Ronaldo having recently significantly increased its chances. Belgium and the Netherlands complete the circle of further favorites with a odds of 18.00 for the tournament victory. Underdog? Neighboring Austria, which remains a clear underdog with a odds of 65, but Ralf Rangnick’s team has worked its way up further and further in recent weeks with strong performances. At the bottom of the field are the outsiders Slovenia (300), Albania (350), Slovakia (400) and Georgia (500), whose elimination in the preliminary round seems almost predetermined.

Group Winners and Knockout Rounds

Before the European champion is determined in Berlin’s Olympic Stadium on July 14, the focus is on the group phase and the knockout rounds. In Group A, there should be no worries – at least according to Tipico: The German team is almost guaranteed to advance to the round of 16 with a odds of 1.03. A German group victory has a odds of 1.35. The chances of winning for Switzerland (6.50), Hungary (8.00) and bottom side Scotland (11.00) are already significantly lower. A German victory in the opening match is important to ignite football enthusiasm – and the chances against outsider Scotland are very good with a current odds of 1.27.

“The European Championship in Germany promises to be very exciting. There are quite a few favorites, so anything is possible during the tournament. However, the German team is a very attractive tip with odds of 6.30! We’re hoping for a strong tournament and lots of cracking games in the knockout phase,” says Benjamin Speckenbach, head bookmaker at Tipico.

In Group B, Spain are currently on course to win (1.80), followed by Italy (3.20). Tournament favorites England (1.37) are in first place in Group C ahead of Denmark (5.00). According to Tipico, the favorite to win Group D is France (1.50), followed by the Netherlands (3.80). According to Tipico, Belgium (1.35) will win Group E and in Group F, the odds see Portugal (1.45) in first place ahead of Turkey (5.00). The optimistic outlook for the DFB team is also reflected in the odds for the knockout rounds: The odds of 1.03 suggest that Germany will at least reach the round of 16 – and the bet on a finalist “Germany” is at 3.40!

Who will leave the pitch as top scorer?

And then there’s the most important thing in soccer – the goals. Who will be the superstar of the European Championship, who will score the most goals? The answer is likely to be decided by the goal scorers themselves: With Tipico odds of 5.50, high-flyer Kylian Mbappé is just ahead of FC Bayern star and England captain Harry Kane (6.00). Still in third place: Portugal’s veteran Cristiano Ronaldo (10.00). Germany’s hopes rest on Kai Havertz in 6th place (20), Niclas Füllkrug (30) and Jamal Musiala, who, like Florian Wirtz, has odds of 35. It is quite possible that the German strikers will hit the net in the opening game against Scotland: The Tipico odds for Germany to score three or more goals in the opening game are 2.15.

More information and everything to do with Tipico’s European Championship betting: https://www.tipico.de/wett-tipps/em-2024


Tipico becomes new official partner of the DFB Pokal for men and women

German sports betting market leader Tipico becomes the new official partner of the DFB Pokal for men and women. As part of the partnership, which runs until June 30, 2026, Tipico will be allowed to advertise using the logos of the two cup competitions.
The Tipico logo will also be visible during matches in the DFB Pokal for men and women, including on advertising boards and digital channels of the competitions and the German Football Association (DFB).

Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, says: “We welcome Tipico as a new partner for the DFB Cup competitions for women and men. We are looking forward to new engagement in the context of the two traditional competitions with their finals in Cologne and Berlin. In partnership, we also want to continue and intensify our extensive efforts to promote responsible gaming.”

Kajetan Strini-Brown, Director of Marketing Acquisition at Tipico, says: “With the DFB on our side, we are now playing in the same team as co-partner of the DFB Pokal and strengthening our role as the largest sports betting provider in German football. The DFB Pokal, known for its dramatic matches and surprising twists and turns, is also a perfect fit for Tipico, as we always strive to offer our customers an emotional, exciting and safe sports betting experience.”

Tipico is listed on the whitelist of permitted German sports betting providers with its offerings.

Safe sports betting: Tipico sends a strong message about gambler protection with its campaign

  • Motto of the campaign: “You control the game, do not let the game control you.”
  • Support for the “Check Your Game” initiative of the German Federal Centre for Health Education (BZgA) 
  • Campaign reaches millions of viewers on ARD-Sportschau and on YouTube
  • Focus is on prevention and risk awareness

Tipico, the leading German sports betting provider, has sent out a strong message about gambler protection. In the final weeks of this year’s Bundesliga season, Tipico used its advertising reach to prominently promote a visually stunning TV commercial for prevention and education among soccer fans. The clip was broadcast in seven editions of ARD-Sportschau, where it reached an average of 3.7 million viewers; the clip also received a further half a million views on YouTube since March. This makes Tipico the first provider in the regulated German sports betting market to use its advertising time for a gambler protection initiative and use its reach for this purpose.

Under the motto “You control the game, do not let the game control you.” Tipico highlights the “Check your gambling” initiative of the Federal Centre for Health Education (BZgA). With this campaign, Germany’s most successful sports betting provider is once again reaffirming its commitment to gambler protection and sending a clear signal for responsible betting behavior as well as prevention and education to ensure that gambling does not lead to problems.

The commercial was developed in collaboration with the Hamburg-based creative agency deepblue networks, the American director Wes Walker and the production company BWGTBLD. It wants to motivate viewers to visit the BZgA helpline “check-dein-Spiel.de”. There, gamblers and their relatives can obtain information and advice on gambling-related risks. It includes a self-test, a knowledge test, and information and documentation on the suspension of players who are concerned about developing problems.

As a result, Tipico is using its reach not only during the decisive phase of the Bundesliga, but also in the run-up to the upcoming European Football Championship in Germany to draw attention to gambler protection, raise awareness of risks and promote prevention measures.

For many years, Tipico has been a leader in the development of gambler protection measures

Safety is an integral part of the product promise at Tipico. It was private providers who pioneered the provision of real behavioral data from online gambling for research purposes in Germany in the early 2010s. This research led to the development of the first predictive and early detection models for problem gambling, which have been used to protect customers of Tipico for almost ten years. These are now an essential part of current regulations.

As early as 2012, Tipico published the first gambler protection concept. Since then, it has been continuously developed. It was fundamentally revised in 2017 and has since been regularly reviewed and assessed as suitable by regulatory authorities. Tipico is involved in the further development of gambler protection standards in the German market and the concept is continuously evaluated and improved on the basis of the evidence gained. In its latest edition, the gambler protection concept covers around 90 pages and is publicly available.

Tipico gambler protection concept:

“Du bestimmst das Spiel” (“You control the game”) commercial:


Consulting services offered by the BZgA:  


Tipico welcomes European legal clarification on reclamation lawsuits

Tipico—the leading sports betting provider in Germany—expressly welcomes the fact that the Erfurt Regional Court (LG Erfurt) in case 8 O 1125/123 wishes to refer questions on the admissibility of reclamation suits for (online) sports betting for the period prior to the granting of a license, i.e., before October 9, 2020, to the European Court of Justice (ECJ) for clarification. This confirms Tipico’s previous legal opinion: customers of sports betting providers in Germany have always made use of a lawful sports betting offer on the basis of the European freedom to provide services and there is no basis for the refund of gambling expenses.

According to the decision of the Erfurt Regional Court, all ECJ legal issues requiring clarification on (online) sports betting should be submitted to the ECJ. The Regional Court emphasizes that the ECJ has the final say here and also comments on the recent reference decision of the Federal Court of Justice in case I ZR 88/23: It is incomprehensible to the Erfurt Regional Court that the Federal Court of Justice suspends pending proceedings on online casinos with regard to a proposal from Malta (without justification), but does not, in turn, refer the matter to the ECJ on the subject of sports betting.

Therefore, because the Federal Court of Justice openly contradicted the European Court of Justice in its most recent judgment, the Erfurt Regional Court now intends to make this submission. The legal situation in the so-called player complaints cases can thus be finally clarified. Tipico assumes that similar proceedings will now also be put on hold until such a clarification has been provided by the ECJ.

Matthias Folkmann, company spokesman for the Tipico Group, adds: “We expressly welcome the Erfurt Regional Court’s approach. The arguments of the decision to refer coincide with our legal opinion, which has so far also been shared by many German courts. Not least in the proceedings that are pending before the Federal Court of Justice and in which we have been vindicated in all instances to date. We expect the ECJ to provide an obligatory clarification and harmonization of jurisdiction in Germany and Europe.” 


Clear signal against the instrumentalization of players

The decision also sends a clear signal to law firms and litigation financiers who pursue these types of lawsuits as a lucrative business model. Matthias Folkmann says, “For years, players have been instrumentalized in reclamation lawsuits, and the inexperience and ignorance of consumers are shamelessly exploited to underpin the business model of law firms and litigation financiers and to maximize their own profits. A decision from the ECJ has the potential to finally remove the basis for this business model.”

As a reliable, regulation-compliant and law-abiding provider, Tipico will continue to defend itself against this business model by all legal means, encouraged by the approach of the Erfurt Regional Court and thus the pending clarification of the legal issues under EU law.


About Tipico:

Tipico is the leading sports betting provider in Germany and offers fans exciting entertainment with sports betting for over 30 sports via www.tipico.de, the Tipico app and in around 1,000 stationary betting shops. Tipico invests heavily in the continuous development of technologies that improve the betting experience and make sports betting safer, while placing the highest value on player protection.

The group of companies based in Malta and subsidiaries in, among others, Karlsruhe was founded in Malta in 2004 and now employs over 1,800 people worldwide. Over 6,000 people work for the Tipico franchise network in Germany and Austria. Tipico has all permits and licenses required to organize its offers and works closely with the regulatory authorities.

Tipico launches Player Protection Campaign

  • Motto: “You control the game, do not let the game control you.”
  • Support for the “Check your Game” initiative of the German Federal Centre for Health Education (BZgA) 
  • Campaign to reach millions of viewers on ARD-Sportschau and on YouTube
  • Focus is on prevention and risk awareness

Tipico – the No. 1 sports betting provider in Germany – is launching an advertising campaign for responsible gambling. The company decided to increase attention for the “Check your game” initiative of the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung – BZgA). Featuring the slogan “You control the game, do not let the game control you”, the Tipico commercial will be broadcast on Sportschau and on YouTube from March 2nd onwards. This makes Tipico the first provider in the regulated German sports betting market to make its advertising time available for a player protection initiative and to make use of its reach for this purpose.

The visually stunning spot is part of the “Do what you want!” campaign, which was developed together with the Hamburg-based creative agency deepblue networks and realized with the American director Wes Walker and the production company BWGTBLD.

The campaign invites users to learn more about the BZgA’s responsible gambling initiative at www.check-dein-spiel.de. There is a self-test and detailed information on support services for potentially at-risk gamblers and their families, as well as online advice. Information is also provided on the subject of gambling bans. Services are available in both plain language and sign language.

With this campaign, Tipico reaffirms its commitment to player protection and sends a clear signal for responsible betting as well as prevention and education so that gambling does not become an addiction.

The Tipico Group sees player protection as a fundamental part of its product offering. Comprehensive player protection measures have been implemented. These measures are based on a scientifically sound player protection concept. Player protection information is also readily available to Tipico customers as part of the product offering. The current campaign is a further step in Tipico’s commitment to raising awareness of the risks and promoting measures to prevent problem gambling.

Details of Tipico’s player protection concept:


Further information on the advisory services provided by the BZgA can be found at



Agency: deepblue networks AG

Chief Creative Officer: Oliver Drost

Consulting: Josephine Jäger, Anna Terhorst

Creative Director: Oliver Reichwald

Copy/Concept: Andreas Hatrath

Art Direction: Franziska Böttcher

Creative Producer: Daniel Lojewsky

FFF: Katja Czok


Director: Wes Walker

DOP: Nikita Khatsarevich

Film Production: BWGTBLD GmbH
Head of Production: Greta Müller

Executive Producer: Leonard Leis

Photo: Pascal Kerouche


Sound: Hastings Audio Network

Sound logo: Hooked by Hastings

Music: White Horse Music



Tipico ranks in top league of sustainability

Tipico received a Bronze rating from internationally renowned ESG rating agency EcoVadis, landing in the top 35% of companies rated worldwide. This rating reaffirms Tipico’s prestigious recognition as an S&P Yearbook Member for 2023, awarded by S&P Global rating agency, which is equally highly regarded in the field.

This renewed success in a second internationally recognised benchmarking procedure underlines that Tipico is on the right track towards successfully reducing its emissions in line with the Paris agreement and attaining the highest standards for working conditions, social responsibility, and legal compliance.

Raising the standard

EcoVadis is well-known for its rigorous evaluation methods, assessing companies across a wide range of sustainability criteria, known to be comprehensive. The voluntary participation in the assessment is typically undertaken by companies confident in their high standards, who participate in order to compete for awards, which makes it all the more remarkable that Tipico could achieve such a high rating.

Two ratings, one direction

Tipico takes pride in being among the companies that can compete with the best when it comes to sustainability. This rating serves as proof of the group’s commitment to meeting the demands of all stakeholders while conforming to the highest international standards.
It marks another milestone for Tipico but is by no means the end of the journey. With great confidence, Tipico is steering towards the goal of achieving net-zero emissions by 2030.