Chance of winning three awards at ceremony in June in London
Tipico Sportwetten has been nominated for the E-Gaming Review Marketing & Innovation Award 2016 in three categories and, thus, for all the sports betting company has applied for. The E-Gaming Review Magazine is the world’s acknowledged leaders in business-to-business information provision for the online gaming industry and annually awards the most creative and innovative providers in the industry. Any advertising activity that has taken place over the past twelve months is eligible. On June 1, 2016, award winners will be announced at a ceremony in the Pavilion at the Tower of London.
With the campaign “Your Bet in Safe Hands”, Tipico is applying in the categories “Brand of the Year” and “Innovation in Sports Betting”. The third nomination is in the category most effective “Sportsbook marketing campaign”. Here, Tipico throws its campaign “Big Game” into the ring, the campaign in which the brand ambassador Oliver Kahn and Peter Schmeichel fight out numerous duels. Companies get awarded that can demonstrate the most stable and strongest brand message over the last year. Making their decision, the jury will take the potential for future growth, the success of the overall marketing objectives, integrated marketing campaigns and commercial success into consideration. In all three categories particular attention is paid to originality and creativity.