Tipico acquires ADMIRAL Austria from NOVOMATIC

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  • Tipico Group strengthens its position in Austria
  • NOVOMATIC AG sharpens focus on international growth markets
  • Tipico and Admiral: two strong brands will remain in Austria

St. Julian’s/Karlsruhe/Gumpoldskirchen – September 8th, 2025. Tipico Group, the leading provider of sports betting and online gaming in the German-speaking region, announces today that the acquisition of 100% of ATLAS Group GmbH, the parent company of ADMIRAL Group in Austria, has been completed. For Tipico Group, this investment is an important step in further strengthening its position in Austria and broadening its portfolio. With this transaction, NOVOMATIC AG is sharpening its focus on further international expansion as a global innovation leader in the industry.

Both the Tipico and ADMIRAL brand will remain active in the Austrian market with online offerings. As a consequence of requirements of the Austrian Federal Competition Authority for the approval of the transaction, Tipico will divest a main portion of its Austrian retail outlets. The remaining Tipico shops in Austria will be operated under the ADMIRAL brand within the existing ADMIRAL shop network going forward.

Axel Hefer, CEO Tipico Group said: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.” And further: “This investment marks an important step in Tipico’s growth strategy and underscores our leading role in the German-speaking markets.”

Stefan Krenn, Executive Board Member NOVOMATIC AG emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.“