A partner of integrity for sport and associations
The sponsorship cooperation with the German top flight club FC Bayern Munich is more than sole advertising agreements. Tipico also has a strong influence on several topics, for example in the development of the clubs’ digital business models. Tipico is also appreciated internationally as a reliable partner: as a sponsor of the Austrian Tipico Bundesliga.
For the clean sport
The appeal of sport at the same time is the core of the business model sports betting: Nobody should know a match’s final result before it starts. In public debates on betting-related match-fixing incidents it is often ignored that sports betting providers are indeed victims of such fraudulent operations since they have to pay out the criminals’ profits. The protection of the integrity in sport is therefore a common interest of sport and providers and, therefore, should be guaranteed through mutual information, education and support. Tipico advocates legal initiatives for the criminal sanctioning of gambling-related match-fixing.
Tipico supports the FIFA’s Early Warning System (EWS) and provides associations and organisers as soon as the company registers unusual betting patterns and movements. A specially dedicated department painstakingly follows any indications of potential criminal activities. This is based on close cooperation with the relevant authorities and organisations. At an international level, Tipico is active in the Austrian Play Fair Code, the association for the protection of integrity in sport.
For evidence-based regulation
As a sports betting provider with integrity, Tipico looks out for the interests of consumers and welcomes clear legal regulations. The licences for conducting betting business and online casino games were granted to the Tipico Group by the Malta Gaming Authority (MGA). In Germany, Tipico is one of the first providers to have been granted a licence for online sports betting by the federal state of Schleswig-Holstein since May 2012.
Tipico is a member of the Deutscher Sportwettenverband (“German Sports Betting Association”, DSWV), which was founded in 2014 by leading German and European betting providers. The association’s primary concern is to constructively advocate for the further development of the German sports betting regulations, which particularly includes the aspects of player and youth protection as well as addiction prevention.
Furthermore, Tipico is a member of the Austrian Bookmakers Association (OBMV).