Maximised „Spannung“: Tipico continues brand campaign

The Bundesliga is back from the winter break and with Tipico, football fans become part of the game. At the start of the second half of the season, Germany’s leading sports betting provider is continuing its successful brand campaign under the well-known claim ” Only Those Who Play Are Part Of The Game”.

The Tipico campaign 2019 is consistent with the previous year. The focus is on fans who plunge into the electrifying world of football by placing their bets. The continuation of the campaign brings the essence of Tipico’s offer to the point: Maximised „Spannung“ [German for tension, excitement].

“We amplify the emotions of football and bring fans closer to the game. As number one sports betting provider in Germany, we maximise the excitement and tension for our customers,” states Marlon van der Goes, Chief Commercial Officer and thus responsible for the brand image of Tipico.

The campaign will also be supported again by FC Bayern Munich players, the Tipico brand ambassador Oliver Kahn and the German Football League (DFL). As a partner of the Bundesliga and 2nd Bundesliga, Tipico presents the matches as an official sponsor during the TV broadcasts. In addition to the image spot, Tipico broadcasts short product films, which advertise the bonus for new customers, the cashout feature as well as the “no betting fee at” offer.

The sports betting provider was once again assisted by the agency Jung von Matt. The collaboration is thus already in the third round.

“Real fans can only be reached through courageous and authentic communication. Tipico once again demonstrates a deep understanding of how football is lived even off the pitch. Even a 0-0 can become an absolute experience with Tipico”, comments Alexander Norvilas, Creative Director at JvM.

The spot was created in collaboration with the Tipico agency e-quadrat communications and the film production Iconoclast, directed by Ernest Desumbila. The supplementary campaign motifs were produced by Berlin-based photographer Lars Borges and will be shown gradually at the POS, online and in print.

Here the image campaign spot: