Tip correct result, put on T-shirt, win VIP tickets
Already way before the second league match between RB Leipzig and Fortuna Dusseldorf kicked off on 23 October, fans of the Red Bulls had reason to celebrate: Tipico Sportwetten distributed around 3,000 “Bet T-shirts” among them. With the correct tip written on the chest, participants could win VIP tickets for their favorite club.
In front of the Red Bull Arena, leading German sports betting provider Tipico welcomed the fans of RB Leipzig with a special “Bet T-Shirt” campaign and asked for their match tips. Hefty talk shopping, counseling and discussing arose. Finally, participants proudly wore the tip on the front side of their personal white “Bet T-Shirt”. With the correct prediction of the match result on the chest, participants secured themselves the chance of exclusive VIP tickets for an upcoming match in the Red Bull Arena. The response to the creative campaign was overwhelming. At the final whistle almost 200 supporters had the correct 2:1 tip on their shirt and are hoping now for winning the special tickets.