First partnership between Tipico and one of the 21 DFB regional associations
Tipico Sportwetten becomes new partner of the Saxon Football Association (SFV). The cooperation between the leading private German sports betting provider and one of the 21 regional associations of the German Football Association (DFB) is a first in Germany. The partnership officially starts with January 1, 2017, but the approximately 915 teams in Saxony are benefiting from the cooperation already now.
“For Tipico this first partnership with a regional DFB association is a very important component of our grassroots sponsorship. Also here, our approach is to cooperate with the association and all its clubs with regard to content. We will be present as a partner of integrity of the Saxon football in as many leagues and competitions as possible and actively support the development objectives of the SFV on all levels,” says Christian Gruber, Managing Director of Tipico Deutschland Marketing und Vertriebs GmbH, about the new partnership.
Partner of integrity of professional and amateur sport
Tipico pledges support in various areas throughout the Saxon football family: From the targeted sponsorship of football projects in underdeveloped regions to prevention and education programs to preserve the integrity in sport, Tipico will make use of its network and proximity to professional football in the partnership with the association. Under a cooperation scheme with sporting goods supplier KARSTADT sports, clubs can purchase discounted top-brand kit sets and team sport outfits for their first teams.
“Above all, our teams will benefit from the strategic partnership with Tipico. The kit promotion, through which all teams can dress as a world champion before the season starts, is only a first step in the large-scale amateur sports sponsorship. Our goal must be that the cooperation with our reliable partners arrive even in the smallest club for the benefit of the entire Saxon football. We are very happy to have such a partner with Tipico on our side and are looking forward to the joint implementation of many projects in the future,“ SFV president Hermann Winkler is optimistic about the future cooperation.