New TV campaign: In football anything can happen. Wanna bet?

Tipico takes magic to the pitch

Plenty of magic tricks on the football pitch: Young fans get enchanted by their heroes, bunnies roam the dressing room and players make other players disappear. Indeed, in football anything can happen – something even Tipico brand ambassador Oliver Kahn and Peter Schmeichel can only agree on.

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The magic is part of the new Tipico Sportwetten campaign, which was developed and produced with the support of Jung von Matt’s creative experts. The aim was, to put the football stars in scene as offbeat, as funny and at the same time as entertaining as possible.

“The spots are fantastic and the cooperation with Jung von Matt in this project was a pure pleasure from the joint development of the idea to the final cut. We are especially grateful to the FC Bayern and the participating players, who joined in the fun. They probably have to face some serious cabin banter in the coming weeks,” says Tipico Co. Ltd. CEO Jan Bolz happy about the successful project.

Tobias Grimm, ECD at Jung von Matt, joins in praising the cooperation, “Tipico is one of this rare jackpot customers: brave and appreciating creativity. For this is not self-evident we do appreciate it very much!”

The TV spots of the new campaign will premiere on February 20 on Sky and Sport1 in the course of their Bundesliga football coverage. After the enchanting start an equally entertaining sequel for the running season is already in the pipeline.