Who Gives it All, Deserves More.

The legendary football stories are written with great passion and absolute commitment. Nobody else but goalkeeper titan Oliver Kahn embodies this philosophy. But not only on the pitch, but also off the pitch you can become a winner with full dedication.

Germany’s leading sports betting provider Tipico celebrates this with a new campaign: football is more than 90 minutes of excitement. Football fans who give everything for their club and who, week after week, cheer for their club and travel to the most remote football grounds.

Tipico tells stories from the everyday life of real football fans in short commercials. They will be shown on Sky, DAZN and other broadcasting stations with the start of the Bundesliga second half of the season. From the long night drive to the away game to the encounters with the home fans. All stories have one thing in common: the protagonists give everything for their club. And in return they get more: unique moments, pure emotions and a phenomenal betting experience. True to the motto: “Who gives it all, deserves more.”

Under the responsibility of Kajetan Strini-Brown, Head of Acquisition at Tipico, the successful brand presence will be continued and sharpened: “We stand for real fans, guys like you and me, for their passion, their love for the game and their unconditional commitment to football. For these fans, we intensify the emotions surrounding the game and make it even more exciting,” says Kajetan Strini-Brown. With this new focus, the market leader is positioning itself as “The Original” in the highly competitive sports betting market.

Once more this year, the spots will be supported by FC Bayern Munich players, brand ambassador Oliver Kahn and the German Football League (DFL). Furthermore, the short clips will be completed by POS, online and social media measures. As a partner of the Bundesliga and 2nd Bundesliga, Tipico presents all matches as official presenter in the context of TV broadcasts. In addition to the image spot, Tipico also broadcasts short product films that advertise various customer benefits. Also, the betting provider heats up in especially produced spots for the joyful anticipation for the European Championship this summer.

For this campaign, Tipico sided with Jung von Matt, once more. The Hamburg-based agency implemented the campaign in cooperation with the Tipico agency e-quadrat communications, the film production Anorak (director: Stuart A. McIntyre) and photographer Lars Borges. Post-production was handled by the new Berlin based office of The Mill.

“Football does not only write the big stories on the pitch. The new campaign therefore does not focus on the faces of the stars, but on the stories of the fans who become real winners with commitment and passion off the pitch.”, comments Alexander Norvilas, Creative Director at JvM.