Tipico and the HSV extend exclusive partnership for three more years
Since season 2010/11, Germany’s leading sports betting provider Tipico is exclusive partner of the Hamburger Sport-Verein. Following the leading mission “Your bet in safe hands”, the successful cooperation will be intensified over the next three seasons.
“We are currently in the sixth year of an intensively lived partnership,“ Tipico Germany Managing Director Christian Gruber says while looking forward to another three seasons at the side of the Bundesliga institution. “Like all fans we often trembled anxiously with the HSV in the recent past only to celebrate frenetically yet another happy end of the season. We are very pleased to remain part of this emotional football family because this passion unites us.”
In the future, the partners will increasingly focus on the strategic cooperation. Tipico enjoys attractive brand presence in the Hamburg Volksparkstadion and the club’s surroundings already: Via LED-TV perimeter boards the company reaches out to millions of viewers during home matches. Online activations and thousands of guests on Tipico Business Seats and in the Tipico box have accompanied the HSV over the last six years. They cheered for the boys in red shorts and will continue to do so.
“For years now, the cooperation between Tipico and the HSV lives through mutual esteem and identification. Both sides share their total dedication to football and especially to the HSV. Therefore, I am more than pleased that we managed to extend the partnership with Tipico, in fact, to even intensify it,” adds Joachim Hilke, Director of Marketing of Hamburger SV.
2,500 euros for each goal in the match against the Bayern
With the start of season 2016/17, the sports betting provider will intensify the contact to the HSV fans via the club’s digital media. Among others, Tipico will present the HSV matches in the live ticker on all club channels. For the starting match of the second half of the season against Bayern Munich, another Tipico partner club, a charitable action is planned: Tipico will donate 2,500 euros per goal to the “Hamburg Way”. In addition, the turnover of all bets placed on a charity betting terminal in the Tipico box on this day will also go to the foundation.