Tipico wins online voting of German marketing services provider Horizont
Tipico wins online voting for ”Creation of the month of March“ of marketing services provider Horizont. The “magic” TV advertisement featuring several FC Bayern Munich stars won over the users hearts and gathered 40.6 percent of all votes. The final voting day saw an infight for each and every click between Tipico and Audi.
Until the voting’s very end on Thursday, March 31, the spot for the Audi Q-series produced by Thjnk and the Tipico spot created by Hamburg agency Jung von Matt were neck on neck. Finally, 3,645 Horizont reader voted for the sports betting provider’s campaign while 3,413 favoured the spot of the car producer from Ingolstadt. The awareness spot for bowel cancer prophylaxis by the Felix Burda Foundation came in third with 2,339 votes.
The latest Tipico TV-spot with the campaign title “In football anything can happen – Wanna bet?“ was produced in close cooperation with partner FC Bayern Munich and is currently aired on Sky and Sport1 in connection with their Bundesliga programs.